55 REASONS TECHNOLOGY WILL NEVER REPLACE AGENTS

• Empathize

• Sympathize

• Negotiate

• Hold a hand

• Hug

• Possess wisdom

• Debate an appraiser

• Call out____ (a servicer not performing their job)

• Question an attorney

• Explain an inspection

• Haggle with a home warranty company, roofer, HVAC tech, landscaper, repair person, structural engineer, pool service. HOA, city hall clerk

• Pour a pound of shock in a listing’s agents mind

• Sweep a porch - Trim a hedge - Hide the trash cans

• Walk the dog

• Help the …photographer, videographer, stager, iinspector

• Look a client in the eye and …tell them their house is dirty and smells

• Tell them their deceased parents’ home will sell, and they don’t have to worry to tell them their house needs paint

• Explain repairs

• Make specific landscaping recommendations

• Suggest updates specific to the home

• Break down the housing market

• Explain and answer questions about escrow

• Talk about their home valuation

• Describe specific contractual obligations

• Tell them now is not the time they should be buying or selling

• Help them understand …contracts - deeds - encumbrances - surveys - clouded titles - lot lines - percolation tests - septic systems - shared wells - deed restrictions - local zoning laws

• Create a marketing plan

• Execute a marketing plan

There are many more.

Ultimately, what an app can’t do — now or ever — is empathize with and help people who find themselves in a situation that is expensive, infrequent, complicated, inefficient, and unfamiliar to them.